KISS Marketing
goes to Capitol Hill
Google Offices Washington DC
Robert Tai of Google, Chuck Moran of Burst
Media, Randy Rothenberg, President & CEO of IAB,
Deirdre Cavener, President of KISS Marketing, Mike Zaneis, VP
of Public Policy of IAB
WASHINGTON, June 10, 2009 - Deirdre
Cavener, President of KISS Marketing was one of 30 small online publishers from across the country that converged on
the nation's capital in a first-of-its-kind show of strength to explain the
importance of the advertising supported Internet empowering small business
growth in America. The Congressional action was part of a two day event,
hosted by the Interactive Advertising Bureau (IAB) to showcase the
importance of the ad-supported Internet to the U.S. economy.
At a press conference at the National Press Club today, the IAB announced
news across a number of initiatives from the two-day event:
1. The Economic Value of the Advertising-Supported Internet
Ecosystem-Commissioned by the IAB and produced by Harvard Business School
professors John Deighton and John Quelch, it is the first-ever comprehensive
analysis of the economic impact of this ever-more important medium. Among
its findings: 2.1%, or $300 billion, of the total U.S. GDP is contributed by
the ad-supported Internet, which has created 3.1 million jobs, including
20,000 small businesses.
2. Long Tail publishers met with Congress and members of the press to tell
their own stories of how they have turned their passions into a medium
revolution-and into businesses that are helping them achieve the American
dream
3. The formal launch of the IAB's Long Tail Alliance, an initiative to give
voice through the IAB to small ad-supported, publishing and technology sites
in the digital ecosystem
The debut of "I Am the Long
Tail," a seven-minute video, created by the IAB, that ties together
vignettes from Long Tail publishers across the nation that puts the human
face on the Long Tail and is part of a larger effort to collect and share
the Long Tail story in video and online at
www.iamthelongtail.com.
"We wanted
the Long Tail Publishers to use their voices to speak to their
Congress people about what interactive means to them, their employees and
their families. Small businesses have been created and transformed in
massive numbers across the U.S. with the advent of the ad-supported
Internet." said Randall Rothenberg, President and CEO of IAB. "It is vital
that our legislators and regulators, when considering potential regulations,
understand that ad-supported publishers are responsible for profound
economic value throughout the U.S. Federal and state representatives should
not diminish the diversity of voices and ideas in this most diverse of
communications media."
Deirdre said, "It was an honor to be invited to the event by Google and the
IAB. Small businesses are the central nervous system of the United States
and need a voice. Education is the key to understanding this new
frontier and I am glad I was a part of the groundbreaking process."
For more information on the Fly-In, and for a complete copy of the Economic
Value of Advertising - Supported Internet Ecosystem, please visit to
www.iab.net.
Visit the IAB Long Tail Alliance
website to find out how to quality for membership.
To view "I Am the Long Tail" and nearly 30 videos from Long Tail publishers,
or to submit your own Long Tail video, please go to
www.iamthelongtail.com.
About Kiss Marketing
KISS Marketing Inc. is a Tampa, FL based, woman-owned and operated
full service digital marketing company specializing in search engine
optimization, Internet marketing, website development, digital advertising
and website re-development. KISS provides clients with the necessary tools
to become leaders in the digital Internet revolution. Using a combination
of Internet Marketing Strategies and technological techniques, KISS ensures
successful delivery of client's digital marketing campaigns. Contact: Deirdre Cavener - (727) 517-8450
About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than
375 leading media and technology companies who are responsible for selling
86% of online advertising in the United States. On behalf of its members,
the IAB is dedicated to the growth of the interactive advertising
marketplace, of interactive's share of total marketing spend, and of its
members' share of total marketing spend. The IAB educates marketers,
agencies, media companies and the wider business community about the value
of interactive advertising. Working with its member companies, the IAB
evaluates and recommends standards and practices and fields critical
research on interactive advertising. Founded in 1996, the IAB is
headquartered in New York City with a Public Policy office in Washington,
D.C. For more information, please visit
www.iab.net. |
