Traditional telephone book advertising is DEAD!
We have been telling our clients that since 2001. Seeing what isn't there yet is
one of our key competitive advantages ... we are visionaries. People no longer
reach for the yellow pages when looking for local businesses they go online!
Most local businesses can benefit from advertising on
the Internet. If your business category was in the yellow pages (attorney,
restaurant, plumber, flooring company, med spa, etc.) in the 1900s you will
benefit from Local Internet Marketing.
Location, Location, Location ... I first heard that
mantra in my marketing class at college. Today is no different than the
1900's but the definition of location has changed. Now location is first
page search engine placement ... location, location, location. People
won't drive 30 miles to go to a Dentist when one is right around the corner and
they won't go to page 10 of the search engines when the first page provides them
will a list of local dentists in their neighborhood. Where are you?
Your customers are searching ... can they find your
business in a click?
Components of a successful Internet Marketing
Strategy
-
Top Search Placement
(Page 1)
-
Targeted eMail
Marketing
-
Social Media (Twitter,
Facebook, LinkedIn)
Finding, Building & Nurturing Relationships ...
offline and online. The Internet is simply a new medium to connect with
your customers and prospects.
What is a website?
-
Who are you speaking
to? Potential Customers, Existing Customers, Partners, Vendors.
-
A website is a
collection of web pages that should deliver a message to that audience.
Local
Internet Marketing
