Stop Interrupting Me

Every time I turn on the TV there is a commercial playing.  This didn’t used to happen so I decided to conduct a little statistics study last night to find out what was going on.

I documented the time, number of commercials, and advertisers during two news shows (6:00 p.m. Local News & 6:30 p.m. National News).  The results where surprising, at least to me.

After the first 12 – 15 minutes of free time I was interrupted with at least 6 commercials every 2 minutes (are you kidding me).  30 commercials on a 30-minute news show is too much noise!  Today I can only remember 1 of the commercials.  I actually wrote down each company with the type of product they were marketing and still can’t remember them.  Why are companies still wasting money on this type of advertising?

Mass Marketing (Interruption Marketing is DEAD, or on its way to the grave) and I am thankful for it.  Stop the madness and move your advertising dollars in to areas that actually produce a high Return on Investment. 

Smart Marketing: Sears and Extreme Home Makeover (smart, very smart).

Brand Assassination: Sprint and Desperate Housewives (associating your brand with lying and adultry is the worst marketing campaign I have seen to date – what were they thinking!  As Donald Trump says “You’re FIRED”.)

I personally don’t watch much network or cable television because there is not enough content worth my time.  Imagine the number of mind viruses that are creeping into your brain every time you have the television on … that is very scary, especially for our kids.

In the future this will change and I look forward to it.  I remember growing up in Fort Wayne Indiana … we had 3 channels on the TV and there was always something good to watch with limited commercial breaks.  Quality not Quantity will always win.

Turn OFF the TV and have an interruption free day,
Deirdre Cavener
Kiss Marketing, Inc.