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Deirdre I get calls and emails all of the time stating … I don’t come up on the search engines. My first response is always “for what?” More often than not, the answer is a single phrase (i.e., flooring, chiropractor, plumber). Guess what? If you are a local business, you [...] Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no reasonable person would take literally. “We guarantee you top placement on Google!” = Puffery Don’t let your hard earned dollars go up in a puff of smoke. Knowledge is your best defense against the puffery occurring [...] I have spent the last few weeks working on a new website and branding campaign for a new client. During this period I have helped them uncover some important marketing and branding strategies. The website address and client name, Indian Rocks Urgent Care, didn’t tell their entire story! They weren’t just an urgent care clinic they offer Vein [...] By Deirdre Cavener, Kiss Marketing Yes, popularity still counts. When someone mentions that word the first thing that I think about is the popular people in my high school. I still remember their names but will not bore you with those details. Do you remember the popular people from your high school? When we were young [...] |
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