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CVS is doing it right.
I wanted to plug CVS Pharmacy because they are doing it right. They just delivered an Rx to our door for free and the delivery person said “it was great meeting you, see you next month”. That simple deed makes “me” the customer feel important. When a customer feels important they [...]
Every time I turn on the TV there is a commercial playing. This didn’t used to happen so I decided to conduct a little statistics study last night to find out what was going on.
I documented the time, number of commercials, and advertisers during two news shows (6:00 p.m. Local News & 6:30 p.m. National News). The [...]
I have spent the last few weeks working on a new website and branding campaign for a new client. During this period I have helped them uncover some important marketing and branding strategies. The website address and client name, Indian Rocks Urgent Care, didn’t tell their entire story! They weren’t just an urgent care clinic they offer Vein [...]
By: Deirdre Cavener
Supercharge Your “About Us” Page – Establish Credibility & Reduce Perceived Risk
In today’s economy you must stand out from your competition and let customers into the heart of your company by conveying your thoughts, culture, and environment – digitally. The best way to do this is by creating the ultimate “About Us” page.
Your [...]
by Walt Morey, Core Business Solutions
Some business owners have occasionally asked me “How should I balance my efforts between Traditional Marketing and Internet Marketing?
I typically ask them “What’s your answer to that question?” Most try to give me percentages of this or that type of marketing that they are trying.
My answer to the question is: [...]
Do the Local Motion
By Deirdre Cavener, Kiss Marketing
How do you find local businesses and services? In the 1900’s everyone’s answer would have been the yellow pages, but times are changing and the Internet is gaining market share every day. The increase in the price of gas, the decrease in our amount of free time, and [...]