Search Accent

Deirdre

I get calls and emails all of the time stating …

I don’t come up on the search engines.
I don’t need SEO, I am already on page one. 

My first response is always “for what?” More often than not, the answer is a single phrase (i.e., flooring, chiropractor, plumber).  Guess what?  If you are a local business, you [...]

AdWords & Search Results

If you buy advertising on Google (AdWords) you do NOT rank higher in the Search Engine Results. Google’s search results are called “editorial search results” – they are NOT affected by money.  You will rank the same whether you buy advertising on Google or not.

Remember:
There is a recipe for success and time is a main ingredient (instant success [...]

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Search Engine Optimization Tips
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We spend hours online every day searching for bytes of great information and deliver it to our tweets free of charge.  Remember the more you know the more you grow.

Starting Over

I have spent the last few weeks working on a new website and branding campaign for a new client.  During this period I have helped them uncover some important marketing and branding strategies.  The website address and client name, Indian Rocks Urgent Care, didn’t tell their entire story!  They weren’t just an urgent care clinic they offer Vein [...]

Does Size Matter

Quality vs. Quantity

I watched a video on SEO from a very credible source last week and the presenter said something that immediately sent up a red flag alert in my mind.  He said “the bigger your site the better it ranks, create as many pages as you can”.  That is simply a FALSE statement.

This type [...]

Garbage In Garbage Out

The recent news of Bing and Google indexing Tweets sends a chill up my spine.  No, please tell me it isn’t so!  There is a term we have used in the I.T. field for decades “Garbage In Garbage Out” and that is exactly what is going to happen with the search results.  People go to [...]

People do Business with People not Websites

By: Deirdre Cavener

Supercharge Your “About Us” Page – Establish Credibility & Reduce Perceived Risk

In today’s economy you must stand out from your competition and let customers into the heart of your company by conveying your thoughts, culture, and environment – digitally.  The best way to do this is by creating the ultimate “About Us” page.

Your [...]

Balancing Traditional Marketing vs Internet Marketing

by Walt Morey, Core Business Solutions

Some business owners have occasionally asked me “How should I balance my efforts between Traditional Marketing and Internet Marketing?

I typically ask them “What’s your answer to that question?” Most try to give me percentages of this or that type of marketing that they are trying.

My answer to the question is: [...]