about us   services   clients   deirdre's favorites   faqs   contact us   partners   blog   business directory

experience. integrity. honesty.

Attorney Internet Marketing & SEO

Free website assessment and online marketing blueprint for your company. It takes an hour to research and prepare. 30-60 minutes for us to present our findings to you.
Ready?  Call 727-517-8450 to schedule.

What is Internet Marketing?

In a nutshell.  Internet Marketing is ... Marketing your law firm on the Internet.

Marketing online is the process of getting YOUR law firm in front of potential clients searching for YOUR law services and compelling them to take action (CTA) - call, complete form, download information ...

1. Direct "The Right" Traffic - Search Engine Optimization, Pay Per Click, Targeted Email Marketing, Social Marketing, Video Marketing, Article Marketing, Press Release Marketing, Blogging
2. Convert Visitors - Testing, Site Design, Email Marketing, Video Marketing, Audio Marketing, Blogs
3. Analyze Traffic - Competitive Research, Website Analytics, Keywords

Remember that people hire lawyers NOT websites.

Benefits of Internet Marketing for YOUR Law Firm

Also referred to as i-marketing, digital marketing, web marketing, online marketing, eMarketing, electronic marketing.

Lower Cost Large Reach Available 24/7/365 Measurable Produces Return on Investment (ROI) Efficient

Why Market Your Law Firm Online?

67% of people searching online actually do business offline (Meaning at a local business!)
43% of ALL searches on Google include a Geographical Modifier
61% of this group make their purchase OFFLINE within 24 hours
Communicate with prospects, clients to bring value
Find and Nurture Relationships

Local Business Internet Advertising Spending

• 2008 - $ 3 Billion
• 2010 - $13 Billion

Search Engine Marketing (SEM) Getting YOUR law firm strategically located on the first page of the search engines (Google, Yahoo, Bing) for the keyword phrases your potential clients are entering in the search box. Search engines direct MORE traffic to a website than all other mediums combined. Three Ways to Direct Traffic to YOUR Attorney Business … Organic (SEO) Local Business Results (SEO) Paid Search (PPC)

Organic vs. Pay Per Click

The best way to explain the difference between organic search engine placement and pay per click is using an analogy.  If you plant an orange tree and take good care of it (fertilizer, water, sunlight, etc.) it will bear fruit (clients) year after year - that is organic search engine optimization (permanent).  If on the other hand you want the fruit right now you buy a bag of fruit. Once you eat the bag you have to buy another bag - pay per click (temporary).  You can use a mixer of organic and ppc but an investment in organic will produce lots of clients of the long run and keep you ahead of your competition.

Organic Results (Home Grown / Natural) 80% Click Through Rate Higher Trust Higher Visitor Value PPC Awareness High Return On Investment Takes Time, Long Haul Game Based on Authoritative Links Transparency and Exposure

Pay Per Click (Genetically Modified) Instant Results (15 Minutes) Budget (Defined by YOU) Easier to Manage No Contract No Time Commitments Great for Testing

Target Locally

Over 151,000,000 websites are competing for the first page of google for the search word "Attorney" (02/17/2010). Should you spend your money optimizing your website for "Attorney"? No, you should research the area where your law firm is located and optimize locally for the areas of law that you practice. Think about it like doing a direct mail campaign ... think 1, 3, and 5 miles from your location and get in the top 10 on Google for those keyword phrases with a geographical modifier (i.e., Attorney Tampa, Attorney Atlanta).  Go even further and optimize for your area of expertise (ie., Accident Attorney Tampa, Accident Attorney Atlanta).  The more targeted you optimize the higher the probability of connecting with a client looking for your services right now.

Attorney Internet Marketing Services

• Domain Name Research, Purchase & Setup
• Website Development - Plan, Strategize, Design, Development, Manage and Market.
• Search Engine Optimization (Organic - Internal & External)
• Pay Per Click & Pay Per Placement
• Social Media Marketing (Online Networking)
• Local Internet Marketing (Geo-Targeted Marketing)
• Website Hosting

Why hire Kiss Marketing?

We provide your law firm with everything you need to become leaders in the ever evolving Internet marketing revolution. We have been at the forefront of this exciting field since it started. Whether your are looking to develop your first law firm Web site, re-design an existing attorney Web site or implement an Internet Marketing Campaign we can assist your law office, regardless of its size, compete in today's digital society.

We use a combination of Internet Marketing Strategies and Technologies that ensure successful delivery of your digital marketing campaign. Kiss Marketing has more experience in this critical field than anyone in our industry.  On top of being experts at Internet Marketing, Search Engine Optimization we are a think tank.  We don't wait for you to tell us ways to improve and grow your business ... we tell you as we brainstorm about helping you succeed continuously.

Experience Matters ... Call Kiss Marketing today at 727-517-8450 to learn more about how we can take YOUR law firm to new levels and capture all the clients searching for you right now.

Website Development & Internet Marketing Projects

"The web of a spider can appear very complex in its design and construction because it is composed of fragile strands. But linked together, they form a structure that is stable and strong. Observation has revealed that a spider constructs its web by following a few, relatively simple rules and KISS does the same." - Deirdre Cavener

Marketing Law Practice Areas

Contact Kiss Marketing to start your Internet Marketing Campaign today!